Pricing that scales with your users — not your events.
Starter gets you structured for $99. Pro and Autopilot run all nine growth modules — up to full agentic execution inside your guardrails. Prices are per app, and they move with one number: your monthly active users.
Every price, printed.
Prices are per app — each app you connect gets its own plan. We publish the whole ladder because you’d find it out anyway, and “contact sales to learn the price” is a tax on your time. New signups still get founding pricing — shown struck against the list price.
| Plan | MAU band | List price | Founding pricing |
|---|---|---|---|
| Starter | up to 10,000 | $99/mo | — unchanged |
| Pro | up to 50K | $299/mo | — unchanged |
| Pro | 50–100K | $549/mo | $399/mo |
| Pro | 100–250K | $899/mo | $599/mo |
| Pro | 250–500K | $1,399/mo | $699/mo |
| Pro | 500K–1M | $1,899/mo | $899/mo |
| Autopilot | up to 50K | $999/mo | $899/mo |
| Autopilot | 50–100K | $1,599/mo | $1,099/mo |
| Autopilot | 100–250K | $2,499/mo | $1,299/mo |
| Autopilot | 250–500K | $3,499/mo | $1,599/mo |
| Autopilot | 500K–1M | $4,999/mo | $1,999/mo |
| Enterprise | from 1M MAU | Custom — talk to us | — |
All prices monthly, per app, net of tax. Annual billing = 2 months free (billed ×10 of monthly).
Three plans. One system. The difference is what’s included, how much runs at once — and who runs it.
Get structured: positioning, ASO & organic social, plus analytics and your audit-configured workspace — one experiment at a time. Up to 10K MAU. Built for founders doing growth in the evenings.
The full funnel: all nine modules and zero-deploy shipping. The system drafts, you approve every change. Five experiments at once with cross-module analysis. Collapses the 3–6-week cycle to 1–2 weeks with one person.
Everything in Pro, plus agentic mode — within guardrails you define, the system runs the loop itself — and your process, encoded, so the agent team works your way. You set the boundaries and hard cost caps; it does the operating.
Strategy stays human on every plan. Autopilot changes who clicks the buttons — not who sets the direction.
What’s on each plan — printed, not promised.
Pro and Autopilot include all 9 modules. Starter is the structured start: positioning, ASO, and organic social — plus analytics and your audit-configured workspace.
| Capability | Starter | Pro | Autopilot | Enterprise |
|---|---|---|---|---|
| ICP & USP (positioning) | ✓ | ✓ | ✓ | ✓ |
| ASO | ✓ | ✓ | ✓ | ✓ |
| Organic Social | ✓ | ✓ | ✓ | ✓ |
| Screens library | — | — | ✓ | ✓ |
| Onboarding | — | ✓ | ✓ | ✓ |
| Monetization (paywalls) | — | ✓ | ✓ | ✓ |
| Retention (journeys, push, email, in-app) | — | ✓ | ✓ | ✓ |
| Paid UA (9 ad platforms) | — | ✓ | ✓ | ✓ |
| Feedback Loop (surveys, NPS/CSAT) | — | ✓ | ✓ | ✓ |
| Web2App | — | ✓ | ✓ | ✓ |
| Competitor monitoring | — | — | Up to 3 | Unlimited |
| Persona gap finder (ICP / USP) | — | — | ✓ | ✓ |
| Strategy Auto-Refine Mode | — | — | ✓ | ✓ |
| Strategy | Basic | Basic | Advanced | Advanced |
| Setup | Basic | Basic | Advanced | Advanced |
| Guardrails | Preset | Configurable | Real-time | Custom policies |
| Zero-deploy SDK | Analytics only | Full | Full | Full |
| Experiments at once | 1 | 5 | Unlimited | Unlimited |
| Auto mode (agentic) | — | — | ✓ with cost caps | ✓ with cost caps |
| Custom skills / your process | — | — | ✓ | ✓ |
| Team seats included | 1 | 3 | 5 | Unlimited |
| Growth Actions / mo | 5 | 50 | 300 | Unlimited |
| Content generations / mo | 25 | 50 | 100 | Unlimited |
| Image generations / mo | 10 | 25 | 50 | Unlimited |
| Generated-asset storage | 500 MB | 2 GB | 10 GB | Unlimited |
| Growth Memory depth | 90 days | 12 months | Full history | Full history |
| Reporting | Basic | Basic | Advanced | Advanced |
| Support | Priority | Dedicated + Architect | ||
| SSO (SAML / SCIM) | — | — | — | ✓ |
| SLA | — | — | — | ✓ |
| Dedicated deployment | — | — | — | ✓ |
Inside every module: strategy, setup, guardrails, experiments, and recommendations.
On every plan: the experiments engine with guardrails · the Insight Inbox · Growth Memory · category benchmarks · all integrations · the copilot.
A Growth Action is one complete multi-agent run — the agents research, draft, and prepare a full piece of growth work (like an experiment), ready to go. On Starter and Pro, Growth Actions are prepared for you to review and ship yourself — assisted mode, you approve every change; there is no auto-execution. On Autopilot and Enterprise, the same runs can also execute automatically inside the guardrails and cost caps you set (auto mode). Content and image generations are your monthly allowance for AI-created assets — creatives, copy, screenshots — on every plan, topped up any time with AI Credit packs.
One usage meter. It only counts people who pay you.
An MTPU is a Monthly Tracked Paying User — a paying subscriber the SDK serves that month — so you pay only for users who actually pay you. Free users, trialists who don’t convert, window-shoppers: unmetered. Your first 999 paying users every month: free.
| Paying users / month | Rate |
|---|---|
| First 999 | Free |
| 1,000 – 4,999 | $0.20 |
| 5,000 – 9,999 | $0.15 |
| 10,000 – 49,999 | $0.10 |
| 50,000+ | $0.05 |
Graduated like a tax bracket — each rate applies only to users inside its band, and the per-user rate only goes down as you grow. 2,500 subscribers at $9.99 ≈ $25K MRR — the meter is ~1.2% of it.
The whole rest of the price list fits in one screen.
Everything optional, at printed prices — nothing appears on an invoice by itself.
That’s the entire catalog. If it isn’t on this page, we don’t charge for it.
The math, on your numbers.
Your invoice is a plan plus one usage meter. The number that tells you whether it’s worth it is what the whole bill works out to per paying user. Pick your band above; set your paying share here.
Acquiring a paying subscriber typically runs $30–150 (industry ranges). Keeping and sharpening one here works out to cents per month.
AppDNA works out to roughly 2–6% of subscriber revenue. The app stores take 15–30% just to process the payment.
Retention and monetization are acquisition at a discount. Industry research (HBR) puts acquiring a new customer at ~5–25× the cost of retaining one; a 5% retention lift can raise profits 25–95% (Bain/HBR). You pay for paying users. Cents each. Acquiring one costs dollars — dozens of them.
The per-paying-user number is what the bill works out to — a lens, not a billing metric. Industry CPA and retention figures are external research, never AppDNA customer results.
The platform is self-serve. The rollout doesn’t have to be.
Whoever only buys the tool is back at square one in six months. If you want the system implemented into how your team works, that’s the Implementation offer — three evergreen paths.
The full playbook, templates, and milestones — you drive, we equip.
The framework plus a dedicated Growth Architect and weekly 1:1 sessions.
We design, build, and launch your complete growth system — limited slots.
Designed so trying it costs you nothing but an afternoon.
Your Growth Score, biggest leak, and a 90-day plan before paying anything. ~2 minutes, no credit card.
No annual contract required. Annual is a discount, not a handcuff.
The price scales with your MAU — instrument as richly as you like.
Two clicks in settings, effective end of cycle. No retention call.
Strategies, experiment history, docs — yours to keep, export anytime.
The nine questions people ask before entering a card number.
01What counts as a MAU?
Anyone who opens your app at least once in a calendar month — the same definition your analytics tool uses. Not installs, not registered accounts, not push tokens. We read the number from your connected stack, so there's no separate counting to argue about.
02What happens when I cross a MAU band?
You get notified before anything changes, and the new rate applies prorated from the crossing — no back-billing, no penalty. Crossing a band means your app is growing; we're not going to punish you for the thing we exist to cause. Dip back under for a full month and you move back down.
03Monthly or annual — what’s the actual difference?
Just price. Annual is two months free — billed 10× the monthly price for 12 months (~17% saved) — same features, same limits. Monthly is fully rolling and cancellable anytime. Start monthly if unsure; switch later and we credit the current month.
04What’s different in Autopilot vs Pro?
Pro runs all nine modules and the full zero-deploy SDK: the system drafts, you approve every launch. Autopilot adds two things — custom skills (the agents draft to your process, not a generic one) and agentic operation (you set guardrails once; the system runs propose → launch → monitor → roll-forward inside them, with a full audit trail and priority support).
05Explain MTPU like I’m busy.
It’s the SDK meter, and it only counts paying subscribers the SDK serves that month. Free users cost nothing. Your first 999 paying users each month cost nothing. Above that, graduated rates from $0.20 down to $0.05 apply like tax brackets — so 2,500 paying users costs about $300, not $500. You pay only for users who actually pay you.
06What does this work out to per paying user?
Cents. Across every plan and monetization profile, the published pricing works out to roughly $0.09–0.73 per paying user per month — computed from the ladder, and it falls as you scale. For contrast, acquiring a paying subscriber typically costs $30–150 (industry ranges). The calculator above runs the math on your numbers.
07Why price on users instead of seats or events?
Because paying users are the result we exist to grow — pricing on them keeps our incentives pointed at yours. Per-event pricing punishes good instrumentation; seat-metering discourages putting your team inside the system. The price moves on your MAU plus a usage meter that only counts paying subscribers, and the meter’s rate falls as you grow.
08Do AI costs cost extra?
Every plan includes monthly AI allowances, published as plain operation counts in the matrix above, sized so normal operation never touches them. Run heavier and you can top up with fixed-price AI Credit packs ($50/$100/$200) or bring your own model keys. In Autopilot’s agentic mode, hard cost caps are mandatory and set by you.
09Contracts, hidden fees, fine print?
Month-to-month by default; annual only if you choose the two-months-free deal. No setup fee, no per-event fee, no charge for integrations, no paid tier for support to answer email. Every possible charge is printed on this page — if a line item appears that isn’t, forward it and we’ll be as confused as you.
Missing your question? Ask us directly — a human replies within one business day.
The numbers add up. See what they’d say about your app.
Run the free audit first — it scores your funnel, finds your biggest leak, and recommends the plan that fits. No card, no call, no plan choice up front.
Everything your app needs to grow. In one system.