#PRICING
Plans for every stage of app growth
Monthly
Yearly
30% off
Starter
Nail positioning + organic growth. Automate 1 core loop.
ICP/USP + ASO + Organic Social modules
Experiments + recommendations to find first wins
SDK analytics events only (no automation)
Automate 1 module with preset guardrails
10 indicators + 3‑month Growth Memory
Pro
Full-funnel system. Automate 2 modules safely.
All funnel modules included, end to end
Automate 2 modules via SDK + flags
Configurable guardrails + staged rollouts
Basic category playbooks + funnel setups
30 indicators + 12‑month Growth Memory
Autopilot
Always-on execution. The system optimizes weekly.
Full-funnel automation + Auto‑Optimize mode
Real-time guardrails + instant rollback
Advanced playbooks for scaling subscription apps
Competitor monitoring + Persona Gap Finder
138 indicators + 48‑month memory + content calendar
Enterprise
Autopilot + governance. Custom system for scale.
Everything in Autopilot + custom playbooks
138 + custom indicators you define
SSO, auditability, enterprise governance controls
Dedicated success, SLA, priority support
API/custom integrations, unlimited seats + memory + private deployment
SDK Pricing
Mandatory for Pro and Autopilot plans. Pricing is calculated per MTPU (Monthly Tracked Paying User), not MAU.
Example: If you have 2,500 MTPU, you’d pay $0.20 per user = $500/month.
#PRICING
Plans for every stage of app growth
Monthly
Yearly
30% off
Starter
For early-stage apps that want a real funnel system - without tool sprawl.
ICP/USP + ASO + Organic Social modules
Experiments + recommendations to find first wins
SDK analytics events only (no automation)
Automate 1 module with preset guardrails
10 indicators + 3‑month Growth Memory
Pro
Full-funnel system. Automate 2 modules safely.
All funnel modules included, end to end
Automate 2 modules via SDK + flags
Configurable guardrails + staged rollouts
Basic category playbooks + funnel setups
30 indicators + 12‑month Growth Memory
Autopilot
Always-on execution. The system optimizes weekly.
Full-funnel automation + Auto‑Optimize mode
Real-time guardrails + instant rollback
Advanced playbooks for scaling subscription apps
Competitor monitoring + Persona Gap Finder
138 indicators + 48‑month memory + content calendar
Enterprise
Autopilot + governance. Custom system for scale.
Everything in Autopilot + custom playbooks
138 + custom indicators you define
SSO, auditability, enterprise governance controls
Dedicated success, SLA, priority support
API/custom integrations, unlimited seats + memory + private deployment
SDK Pricing
Mandatory for Pro and Autopilot plans. Pricing is calculated per MTPU (Monthly Tracked Paying User), not MAU.
Example: If you have 2,500 MTPU, you’d pay $0.20 per user = $500/month.
#PRICING
Plans for every stage of app growth
Monthly
Yearly
30% off
Starter
Nail positioning + organic growth. Automate 1 core loop.
ICP/USP + ASO + Organic Social modules
Experiments + recommendations to find first wins
SDK analytics events only (no automation)
Automate 1 module with preset guardrails
10 indicators + 3‑month Growth Memory
Pro
Full-funnel system. Automate 2 modules safely.
All funnel modules included, end to end
Automate 2 modules via SDK + flags
Configurable guardrails + staged rollouts
Basic category playbooks + funnel setups
30 indicators + 12‑month Growth Memory
Autopilot
Always-on execution. The system optimizes weekly.
Full-funnel automation + Auto‑Optimize mode
Real-time guardrails + instant rollback
Advanced playbooks for scaling subscription apps
Competitor monitoring + Persona Gap Finder
138 indicators + 48‑month memory + content calendar
Enterprise
Custom solutions and dedicated support for large organizations.
Enterprise SLA + dedicated support
SSO + advanced access controls
Custom playbooks + reporting
Private deployment option
API access + unlimited growth memory
SDK Pricing
Mandatory for Pro and Autopilot plans. Pricing is calculated per MTPU (Monthly Tracked Paying User), not MAU.
Example: If you have 2,500 MTPU, you’d pay $0.20 per user = $500/month.
Features
Compare plans that’s right for your app growth goals
Autopilot
Coverage & execution
Funnel modules included
3 modules
All modules
All modules
All modules
Modules you can automate
1 module
2 modules
All modules
All modules + custom
Execution mode
Assisted
Assisted
Assisted + Auto-Optimize
Auto-Optimize + governance
SDK capability
Analytics events only
Full SDK (exec)
Full SDK (exec)
Full SDK (exec + custom)
Strategy system depth
Category strategies funnel setups, playbooks
Basic
Basic
Advanced
Advanced + custom
Safety & control
Guardrails
Preset list
Configurable
Real-time
Real‑time + custom policies
Approval Inbox
Basic
Basic
Full
Full + governance
Intelligence & learning
Parameters learned from your app
10
30
138
138 + custom
Growth Memory
3 months
12 months
48 months
Unlimited
Team & scale
Seats included
1
1
3
Unlimited
Integrations
Up to 3
Up to 3
Unlimited
Unlimited + custom
Support
Standard
Standard
Priority
SLA
Additional seats
$49/mo per seat
$49/mo per seat
SLA
Funnel modules included
Onboarding
Monetization
Retention
App Store Optimization
Paid UA & Performance Marketing
Organic Social
Feedback Loop
Web2App
ICP / USP
What you can do inside each enabled module
Strategy
Basic
Basic
Advanced
Custom
Setup
Basic
Basic
Advanced
Custom
Guardrails
Preset
Configurable
Real-time
Custom policies
Experiments
Recommendations
Only in Autopilot & Enterprise
Auto-Optimization Mode
Strategy Auto-Refine Mode
Competitor monitoring
Persona gap finder (ICP / USP)
Automated Content Calendar + Briefs/Drafts
Enterprise governance & security
SSO
SLA
Dedicated Account Manager + Slack channel
API access
Custom deployment
Custom system adaptation
Frequently Asked Questions
got specific questions?
What is AppDNA AI?
AppDNA AI is an App Growth Console for subscription mobile apps. It connects your existing tools (analytics, attribution, monetization) or a lightweight SDK, detects growth leaks across the full funnel, and executes approved improvements automatically — without app releases. Think of it as the execution layer your app stack is missing.
How is AppDNA AI different from analytics tools?
Analytics tools tell you what happened. AppDNA tells you what to change — and ships it. Instead of dashboards and reports, AppDNA proposes concrete improvements (onboarding, paywalls, retention, ASO), routes them through an approval inbox, and deploys them safely via SDK and feature flags. Execution, not analysis.
Do I need to replace my existing tools?
No. Your stack stays if you want to. But if you want our system can be only stack that is needed - depends on you. AppDNA connects on top of your existing analytics, attribution, and monetization tools — or runs via a lightweight SDK where execution is required. No migrations. No rebuilds.
How much engineering work is required?
Very little. Initial SDK integration takes few lines of code. After that, most changes ship via remote config and feature flags — no app store resubmissions. Engineering stays focused on product, not experiments.
Is AppDNA fully autonomous?
Yes — if you want it to be. And no — if you don’t. AppDNA supports two execution modes, depending on how much control you want. 1. Assisted Mode (Human-in-the-Loop) Strategy stays human. Execution becomes automatic. Every proposed change flows through a single Approval Inbox, where you can: - Approve - Edit - Schedule - Reject Nothing ships without your sign-off. This mode is ideal for: - New customers - Enterprise teams - High-risk changes - Teams that want visibility before automation 2. Auto-Optimize Mode (Guardrail-Driven Autonomy) Once guardrails are defined, AppDNA can execute automatically. The system ships improvements on its own — within pre-approved limits, such as: - Traffic caps - KPI thresholds - Rollout speed - Risk level - Rollback rules If guardrails are violated, execution pauses automatically. This mode is ideal for: - Mature apps - Proven playbooks - High-velocity experimentation - Teams optimizing at scale You can switch anytime Most teams start with Assisted Mode and move to Auto-Optimize as confidence grows. Same system. Same safety. Different control level.
What parts of the app funnel does AppDNA cover?
AppDNA runs the entire growth funnel as one system, including: - Onboarding - Monetization / Paywalls - Retention & lifecycle - ASO - Paid UA & Performance Marketing - Organic social - Feedback loop - Web2App - ICP/USP No isolated optimizations. One connected system.
Who is AppDNA AI best for?
AppDNA is built for: - Subscription mobile apps - Teams growing in-house (not outsourcing everything) - Founders, Heads of Growth, Product Leaders, App Marketers - Apps from early revenue to scaled If execution speed is your bottleneck, AppDNA fits.
Can you help us define our growth strategy?
Yes. We offer an optional Strategy & Setup phase where we work with you to: - Define your growth priorities - Map your full funnel - Configure guardrails - Set success metrics - Prepare the system for autonomous execution After setup, the system runs continuously.
How quickly can we see results?
Most teams see first improvements within days after setup is done, not weeks. Because execution doesn’t wait for: - Sprints - Releases - Backlogs - Agency cycles Learning compounds weekly.
Does AppDNA replace agencies?
For execution — yes. For creative — no. AppDNA replaces manual experimentation, slow rollouts, and repetitive agency execution by automating growth changes via SDK and feature flags. Creative strategy and brand work can stay with your in-house team, agency, or freelancers. If needed, AppDNA offers an optional creative add-on.
Frequently Asked Questions
got specific questions?
What is AppDNA AI?
AppDNA AI is an App Growth Console for subscription mobile apps. It connects your existing tools (analytics, attribution, monetization) or a lightweight SDK, detects growth leaks across the full funnel, and executes approved improvements automatically — without app releases. Think of it as the execution layer your app stack is missing.
How is AppDNA AI different from analytics tools?
Analytics tools tell you what happened. AppDNA tells you what to change — and ships it. Instead of dashboards and reports, AppDNA proposes concrete improvements (onboarding, paywalls, retention, ASO), routes them through an approval inbox, and deploys them safely via SDK and feature flags. Execution, not analysis.
Do I need to replace my existing tools?
No. Your stack stays if you want to. But if you want our system can be only stack that is needed - depends on you. AppDNA connects on top of your existing analytics, attribution, and monetization tools — or runs via a lightweight SDK where execution is required. No migrations. No rebuilds.
How much engineering work is required?
Very little. Initial SDK integration takes few lines of code. After that, most changes ship via remote config and feature flags — no app store resubmissions. Engineering stays focused on product, not experiments.
Is AppDNA fully autonomous?
Yes — if you want it to be. And no — if you don’t. AppDNA supports two execution modes, depending on how much control you want. 1. Assisted Mode (Human-in-the-Loop) Strategy stays human. Execution becomes automatic. Every proposed change flows through a single Approval Inbox, where you can: - Approve - Edit - Schedule - Reject Nothing ships without your sign-off. This mode is ideal for: - New customers - Enterprise teams - High-risk changes - Teams that want visibility before automation 2. Auto-Optimize Mode (Guardrail-Driven Autonomy) Once guardrails are defined, AppDNA can execute automatically. The system ships improvements on its own — within pre-approved limits, such as: - Traffic caps - KPI thresholds - Rollout speed - Risk level - Rollback rules If guardrails are violated, execution pauses automatically. This mode is ideal for: - Mature apps - Proven playbooks - High-velocity experimentation - Teams optimizing at scale You can switch anytime Most teams start with Assisted Mode and move to Auto-Optimize as confidence grows. Same system. Same safety. Different control level.
What parts of the app funnel does AppDNA cover?
AppDNA runs the entire growth funnel as one system, including: - Onboarding - Monetization / Paywalls - Retention & lifecycle - ASO - Paid UA & Performance Marketing - Organic social - Feedback loop - Web2App - ICP/USP No isolated optimizations. One connected system.
Who is AppDNA AI best for?
AppDNA is built for: - Subscription mobile apps - Teams growing in-house (not outsourcing everything) - Founders, Heads of Growth, Product Leaders, App Marketers - Apps from early revenue to scaled If execution speed is your bottleneck, AppDNA fits.
Can you help us define our growth strategy?
Yes. We offer an optional Strategy & Setup phase where we work with you to: - Define your growth priorities - Map your full funnel - Configure guardrails - Set success metrics - Prepare the system for autonomous execution After setup, the system runs continuously.
How quickly can we see results?
Most teams see first improvements within days after setup is done, not weeks. Because execution doesn’t wait for: - Sprints - Releases - Backlogs - Agency cycles Learning compounds weekly.
Does AppDNA replace agencies?
For execution — yes. For creative — no. AppDNA replaces manual experimentation, slow rollouts, and repetitive agency execution by automating growth changes via SDK and feature flags. Creative strategy and brand work can stay with your in-house team, agency, or freelancers. If needed, AppDNA offers an optional creative add-on.
Frequently Asked Questions
got specific questions?
What is AppDNA AI?
AppDNA AI is an App Growth Console for subscription mobile apps. It connects your existing tools (analytics, attribution, monetization) or a lightweight SDK, detects growth leaks across the full funnel, and executes approved improvements automatically — without app releases. Think of it as the execution layer your app stack is missing.
How is AppDNA AI different from analytics tools?
Analytics tools tell you what happened. AppDNA tells you what to change — and ships it. Instead of dashboards and reports, AppDNA proposes concrete improvements (onboarding, paywalls, retention, ASO), routes them through an approval inbox, and deploys them safely via SDK and feature flags. Execution, not analysis.
Do I need to replace my existing tools?
No. Your stack stays if you want to. But if you want our system can be only stack that is needed - depends on you. AppDNA connects on top of your existing analytics, attribution, and monetization tools — or runs via a lightweight SDK where execution is required. No migrations. No rebuilds.
How much engineering work is required?
Very little. Initial SDK integration takes few lines of code. After that, most changes ship via remote config and feature flags — no app store resubmissions. Engineering stays focused on product, not experiments.
Is AppDNA fully autonomous?
Yes — if you want it to be. And no — if you don’t. AppDNA supports two execution modes, depending on how much control you want. 1. Assisted Mode (Human-in-the-Loop) Strategy stays human. Execution becomes automatic. Every proposed change flows through a single Approval Inbox, where you can: - Approve - Edit - Schedule - Reject Nothing ships without your sign-off. This mode is ideal for: - New customers - Enterprise teams - High-risk changes - Teams that want visibility before automation 2. Auto-Optimize Mode (Guardrail-Driven Autonomy) Once guardrails are defined, AppDNA can execute automatically. The system ships improvements on its own — within pre-approved limits, such as: - Traffic caps - KPI thresholds - Rollout speed - Risk level - Rollback rules If guardrails are violated, execution pauses automatically. This mode is ideal for: - Mature apps - Proven playbooks - High-velocity experimentation - Teams optimizing at scale You can switch anytime Most teams start with Assisted Mode and move to Auto-Optimize as confidence grows. Same system. Same safety. Different control level.
What parts of the app funnel does AppDNA cover?
AppDNA runs the entire growth funnel as one system, including: - Onboarding - Monetization / Paywalls - Retention & lifecycle - ASO - Paid UA & Performance Marketing - Organic social - Feedback loop - Web2App - ICP/USP No isolated optimizations. One connected system.
Who is AppDNA AI best for?
AppDNA is built for: - Subscription mobile apps - Teams growing in-house (not outsourcing everything) - Founders, Heads of Growth, Product Leaders, App Marketers - Apps from early revenue to scaled If execution speed is your bottleneck, AppDNA fits.
Can you help us define our growth strategy?
Yes. We offer an optional Strategy & Setup phase where we work with you to: - Define your growth priorities - Map your full funnel - Configure guardrails - Set success metrics - Prepare the system for autonomous execution After setup, the system runs continuously.
How quickly can we see results?
Most teams see first improvements within days after setup is done, not weeks. Because execution doesn’t wait for: - Sprints - Releases - Backlogs - Agency cycles Learning compounds weekly.
Does AppDNA replace agencies?
For execution — yes. For creative — no. AppDNA replaces manual experimentation, slow rollouts, and repetitive agency execution by automating growth changes via SDK and feature flags. Creative strategy and brand work can stay with your in-house team, agency, or freelancers. If needed, AppDNA offers an optional creative add-on.
Self-optimizing mobile apps while you sleep
Self-optimizing mobile apps while you sleep
Self-optimizing mobile apps while you sleep