One plan. A growth team that scales with your app.
AppDNA does the work of a full growth team — nine specialists running your growth end to end, in one operating system. $149 a month, plus $1.49 per paying user after your first 100. It grows when you grow, and shrinks when you don't. A payroll does neither.
What you pay for.
One price, one system. Every module below runs on the same event pipeline, with its own specialist agent.
Everything above, five named users included. Additional seats $49 each per month.
Custom terms, volume pricing, and a dedicated rollout for large portfolios. Talk to us →
Your first 100 paying users each month are free.
A monthly tracked paying user — a paying subscriber the SDK serves that month. Free users are never metered.
The price scales with your paying users, not your analytics volume — you pay on the subscribers the system works on.
The whole rest of the price list fits in one screen.
Everything optional, at printed prices — nothing appears on an invoice by itself.
That’s the entire catalog. If it isn’t on this page, we don’t charge for it.
The math on your numbers.
Two inputs. Change either and everything below moves.
What AppDNA costs per year expressed in your own growth hires, at the $150,000 fully-loaded salary you entered. A 6 to 10 person team costs the same in a bad quarter as a good one. This line moves with your subscriber base, down as well as up.
Start with the free audit →The platform is self-serve. The rollout doesn’t have to be.
Whoever only buys the tool is back at square one in six months. If you want the system implemented into how your team works, that’s the Implementation offer — three evergreen paths.
The full playbook, templates, and milestones — you drive, we equip.
The framework plus a dedicated Growth Architect and weekly 1:1 sessions.
We design, build, and launch your complete growth system — limited slots.
Designed so trying it costs you nothing but an afternoon.
Your Growth Score, biggest leak, and a 90-day plan before paying anything. ~2 minutes, no credit card.
No annual contract. Month to month, cancel any time.
The price moves with your paying users — instrument as richly as you like.
Two clicks in settings, effective end of cycle. No retention call.
Strategies, experiment history, docs — yours to keep, export anytime.
The nine questions people ask before entering a card number.
01What exactly do I pay?
$149 a month for the platform, plus $1.49 for every paying user beyond your first 100 in that month. That is the whole bill. No setup fee, no per-event fee, no charge for integrations, no paid support tier.
02Explain MTPU like I’m busy.
It is the SDK meter, and it only counts paying subscribers the SDK serves that month. Free users are never metered. Your first 100 paying users each month cost nothing, and after that it is one flat rate — no bands, no tiers to outgrow.
03What happens as I grow?
Nothing changes except the meter. There are no MAU bands to cross and no rate card to renegotiate — the same $1.49 applies at 500 paying users and at 50,000. Your bill moves in a straight line with the thing we exist to grow.
04What does this work out to per paying user?
Just under $1.49 — the $149 platform fee spreads over more users as you grow, so the effective rate edges down toward it. The comparison worth making is what that buys: a full growth team is 6 to 10 salaries, fixed in every quarter. For contrast, acquiring a single paying subscriber typically costs $30–150 — more than two years of what we charge to keep and grow that same subscriber.
05Why price on paying users instead of seats or events?
Because paying users are the result we exist to grow, so pricing on them keeps our incentives pointed at yours. Per-event pricing punishes good instrumentation. Seat-metering discourages putting your team inside the system.
06Is there a contract?
Month to month by default, cancel any time in two clicks. If you buy an implementation, that engagement has its own fixed term — the platform subscription does not.
07How many people can use it?
Five named users are included. Additional seats are $49 per user per month. There is no limit on how many apps you can analyse, only on the app the SDK is licensed for.
08Do AI costs cost extra?
Autopilot includes a monthly AI allowance sized so normal operation never touches it. Run heavier and you can top up with fixed-price AI Credit packs ($50/$100/$200) or bring your own model keys. In agentic mode, hard cost caps are mandatory and set by you.
09When does Enterprise apply?
From one million monthly active users. At that scale pricing moves to a share of your subscription revenue with a dedicated rollout, and the terms are agreed in writing rather than ordered off this page.
Missing your question? Ask us directly — a human replies within one business day.
The numbers add up. See what they’d say about your app.
Run the free audit first — it scores your funnel, finds your biggest leak, and recommends the plan that fits. No card, no call, no plan choice up front.
Everything your app needs to grow. In one system.