Make world-class growth execution available to every app.
We spent a decade running the growth loop by hand for hundreds of subscription apps. Now we are building the system that runs it. If you have carried the work — not just diagrammed it — come build the loop with us.
Two operators, one loop.
For roughly ten years we grew hundreds of subscription apps by hand — as the team behind the funnel, not the deck about it. We lived the alternative: the Frankenstein stack of point tools, the knowledge that walked out the door with every hire, the good idea that never shipped because a release cycle got in the way.
AppDNA is that decade, encoded. The system analyzes an app's full funnel, drafts the fix, and ships approved changes to devices — no App Store release required. We are looking for people who want to build the machine they wish they'd had.
Read the full story
Six principles we actually run on.
These are not wall art. They are how we make decisions, review work, and choose who to hire.
How the day actually works.
Remote-first, no office
AppDNA is fully remote by design. You work where you do your best thinking; we overlap on a few core hours so collaboration stays real, not scheduled around a building.
Flexible hours, honest async
We optimize for output over hours online. Clear writing, clean handoffs, and sharp decisions matter more than being green on a status dot.
Small team, large leverage
We are deliberately small and ship like a team ten times our size — because the system carries the repetitive work and people carry the judgment.
Paid to build, set up to compound.
We treat the way we support the team the same way we treat the product: as a system that should make good people better over time, not a list of perks.
Come build the loop with us.
We hire whenever we meet someone exceptional. When a role is open, it's here.
What to expect when you apply.
Intro conversation
A direct first call — your story, our story, and whether the problem excites you. No trick questions.
A real work sample
You work on something close to the actual job, paid where it makes sense. We would rather see how you think than quiz you on trivia.
A conversation with a founder
You talk with Michael directly — about the role, the loop, and how you'd own your part of it.
Offer and references
A clear offer, a couple of reference calls, and a start date. Fast, respectful, no endless loops.
Tell us how you'd help AppDNA grow.
No cover letter theater. Tell us what you'd own, point us at your work, and we'll read every word.
Everything your app needs to grow. In one system.